Software for ecommerce and D2C brands.
Once a D2C brand crosses 5 crore ARR, the off the shelf stack starts cracking. Themes cannot move fast enough, plugins multiply, performance falls, and tracking breaks. We build storefronts and back office tools that scale with the brand instead of fighting it.
What we build
Storefronts
Headless Shopify, custom Next.js commerce, or Medusa based stores. Pixel perfect, 95 plus Lighthouse, A B test ready from day one.
Conversion engineering
Server side analytics, GA4 with Meta CAPI, A B testing infrastructure, and the post purchase flows including review collection, referrals, and subscriptions that compound LTV.
Ops and back office
Inventory across warehouses, returns workflows, customer service dashboards, and the integrations into Unicommerce, Shiprocket, RazorpayX, and the rest of the Indian D2C stack.
Where it usually breaks
- The theme is slow and every plugin adds 200ms.
- Tracking is broken. Server and client events disagree.
- Inventory is technically synced but practically not.
- Every new test takes a week of theme freeze and a paid contractor.
What you walk away with
- Lighthouse 95 plus on PDP and PLP, conversion lift typically 10 to 25 percent.
- Trustworthy attribution data the marketing team can actually act on.
- Inventory accuracy 99 percent or better across all sales channels.
- A B tests shipped in days, not weeks.
Common questions
How does pricing work for a custom ecommerce build?
Every ecommerce project is fixed scope, quoted in writing after the strategy phase. Real numbers depend on platform, design scope, integrations, and catalogue size. We do not publish standard rates. Send us a brief and we will come back with specifics.
How long does an ecommerce launch take?
Theme based rebuilds ship in 5 to 8 weeks. Headless Shopify ships in 10 to 16 weeks. Custom commerce platforms run 16 to 28 weeks with phased launch.
Headless or theme based, which is right for us?
Below roughly 5 crore ARR, a great theme based store is usually enough. Above that, headless pays off in performance, flexibility, and the ability to roll out experiments without a theme freeze. We make the call on the strategy call with the math behind it.
Will SEO survive a replatform?
Yes. We do staged migrations with full 301 redirect maps for products, collections, and CMS content, plus a Search Console rollover plan. We aim to recover traffic within 4 to 6 weeks and grow past baseline within three months.
Can you wire up GA4, Meta CAPI, and the actual server side stack?
Yes. Server side GTM, GA4 with proper user IDs, Meta Conversions API, Klaviyo events, and Shopify customer events. Tracking is a first class deliverable, not an afterthought.
Can we maintain after launch?
Yes. Most D2C engagements include a 30 to 90 day post launch window, then convert into a retainer for ongoing performance work, A B tests, and feature releases. Retainers are scoped to the level of support you need and quoted in writing.
Do you integrate with Unicommerce, Shiprocket, Easyship, and Indian payment gateways?
Yes. Unicommerce, Increff, Vinculum, Shiprocket, Delhivery, Razorpay, Cashfree, Stripe, Klaviyo, Postpe, and the rest of the standard Indian D2C ops stack. New integrations are usually one to two week sprints.
Will the code and data be ours?
Yes. Full IP transfer at handover including source code, infra, and analytics. We provide runbooks and a recorded session walking your team through every system. No lock in.
Ready to talk?
Tell us what you’re building. We’ll come back in 48 hours with a plan.
Also in industries